Communications Toolkit

Communications Toolkit

Whether your organization is just getting started in the nonprofit communications space or you are looking to sharpen skills and improve results, this Communications Toolkit presents best practices, tips and successful examples curated from professionals in the communications and nonprofit industry.

Strategic Communications

Nonprofit Communications Planning

Guidance for nonprofits that are just getting started with supporter communications and engagement planning.

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Template: 2021 Online/Digital Communications Strategy

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Liz Warren Grantee Reception

Storytelling & Branding

The Power of Storytelling

A masterfully told story is the foundation of your organization’s effective communications.

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Storytelling tips (PDF)  

How to Define and Portray Your Brand

Brand guidelines are a key part of your nonprofit branding strategy that encompass everything your brand is and wants to be.

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Social Media

Social Media Tips

Social media is a driving force in nonprofit communications and fundraising. Here are tips to enhance your organization’s social media presence.

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Sharpen Your Social Media Profile

You can sharpen your organization’s social media profile in under an hour.

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Video

The Ultimate Nonprofit Video Marketing Strategy

Video continues to hold the lead for consumers as the most compelling communications vehicle for nonprofit marketing. Begin developing your video marketing strategy. 

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Nonprofit Videos: Maximizing Fundraising

With digital media continuing to dominate the way we receive information, video messaging is becoming more and more crucial to fundraising.

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Beginners Guide to Shooting Video on Your Phone

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Connections

Newsletters

Effective Nonprofit Newsletters

Examine eight effective nonprofit newsletters and learn how to incorporate their winning elements into your own. 

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Coming up dry on newsletter story ideas? Here are 24 story prompts to get you writing.

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Website Design

Website

Top Features from Best Nonprofit Websites

Your nonprofit website can make or break your organization. That’s the unfortunate reality these days when so much happens online. But, organizations that do the right things online see their memberships grow and donations flow.

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Media Relations

Media Relations

Tips from the Experts

Media professionals provide media relations tips for nonprofits.

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Press Release Basics

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Building a Media Contact List

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Guide to Pitching Media

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